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Quality on Tap!

Quality on Tap! painted on a water tower

Quality On Tap! – Our Commitment, Our Profession

“Quality On Tap – Our Commitment, Our Profession” is a nationwide, grassroots public relations and awareness campaign designed especially for the drinking water industry. QOT is intended to promote a positive image to the public, focusing on the safety of drinking water and the expertise of the technical professionals who ensure water quality.

Water tower

Americans often take for granted that they have the highest quality, most affordable water, piped directly to their homes and businesses. This level of quality is accomplished because of dedicated professionals that take pride in their hard work, education, and service to the community.

Quality On Tap! was created in 1996 as the first practical, hands-on guide to better public relations for water utilities. It contains the tools small water systems need to do the most important job of all – spreading the truth to the public about the quality of work they do and the quality water they produce. As communities nationwide use the QOT logo and materials to promote their own quality water, they are also promoting the quality water of each system that participates in this nationwide campaign.

Why should my utility use the Quality on Tap! Logo?

Every time a person sees the QOT logo or materials, they are assured that the community they’re in is providing Quality on Tap! to their customers. Whether it’s seen in California or Maine, Montana or Texas, the public will come to know that rural water in America is “Quality On Tap”! Help us to promote public awareness of the safety of publicly provided drinking water and the water utilities that provide it.

Where can my utility use the logo?
  1. Equipment & Buildings
    1. Add the logo to the water tower, on the doors of your trucks, license plates, utility buildings, and signage.
  2. Branded Merchandise
    1. Ordering new logoed jackets, polos, or hats? Add the QOT logo on the sleeve or on the side in addition to the utility name and logo. Additionally, you can add the logo to items such as pens, water bottles, backpacks, and more.
  3.  Website
    1. Add the QOT logo to the homepage of your website, the “About Us” section, or the “Customer Service” section.
  4. Customer Materials
    1. Utility Bills
    2. Newsletters and emails
    3. Bill inserts
    4. Consumer Confidence Reports
Where can I purchase Quality on Tap! branded merchandise?

Items, including QOT-branded backpacks, cups, and decals, can be purchased on the NRWA store website. Additional QOT items are sold exclusively at NRWA’s annual WaterPro Conference.

Don’t see an item you’re looking for? Download the QOT assets and design your own merchandise today!

Download the assets

Quality on Tap! Logo (Full Color)Download Now
Quality on Tap! Logo (White)Download Now
Quality on Tap! Logo (Black)Download Now

For a higher resolution version of the logo (.eps), please email your request to communications@nrwa.org.

Does your water tower proudly show the Quality on Tap! Logo?

If so, we would love to see it. Please fill out the form below to submit your photos.

Quality on Tap Water Towers

Name
Please give us your email address so we can reach out if we have any questions.
Please give an address for the Water Tower. If you do not have an exact address, please include the town, state, and zip code.
Max. file size: 256 MB.