Press Release - National Rural Water Association
2915 S. 13^th Street
Duncan, OK 73533
580-252-0629   FAX 580-255-4476
Contact:  Kris R. Cash, nrwakc@nrwa.org

Public Perception Changed by Rural Water Efforts
Quality on Tap! - It Really Does Sink In to People's Minds

Rural Water is all about clean, safe and affordable water ... in other words "Quality On Tap!"  Every rural resident in the United States should be able to turn on their tap and receive top quality water.

You know public perception is beginning to change when area residents start referring to their local water system as "Quality on Tap!"  That is exactly what happened in Emerald Isle, North Carolina at the Bogue Banks Water Corporation when they received a water payment in an envelope addressed to "Quality on Tap."

Cathy Craft, Administrator for Bogue Banks stated, "NRWA's Quality on Tap promotion has been a lot of fun for all of us who work at Bogue Banks Water Corporation and for our customers, especially on Friday afternoons.  That's when customers like to come in, drop off a payment and ask about what's "on Tap"!"

"We have used this promotion in several different ways.  It is on our front door awning, engraved in the cement sidewalk leading to the door, on the backs on our trucks, included in seasonal displays, and anywhere else we can put it!  When we received a recent payment from a customer, we knew then that QOT had become synonymous with our water company.

...They addressed in not to us, but to Quality on Tap!!  We thought that was just too funny and wanted to let you know what a great campaign QOT shill is and how much fun folks continue to have with it.  It really does sink in to people's minds and reinforces the fact that they do indeed have Quality on Tap!", said Craft

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"It really does sink in to people's minds and reinforces the fact that they do indeed have Quality on Tap!", said Craft